Slow food for the comfort of human body, elevating the inherent beauty of the flavor.
Somino works to realize the eternal goal of the humanity to lead a happy and beautiful life through food.
The world will remember Somino as a “Well-Aging Leading Company.”
We produce the best food with good ingredients, dedicated commitment, and unique technologies to help each customer and each family become healthier and happier.
We protect the natural environment through a deep insight about food and continued innovation, thereby helping the humanity lead a better life.
As members of the Somino Community that provides the best food and service, we respect ourselves and our colleagues while growing into the top expert in our respective fields.
The company identity symbolizes the deep and rich nutrition of beans fermented with lactobacillus,
and expresses Somino’s mission to enhance the value of people and their lives.
The organic continuity of lactobacilli and amino acids produced by bean are featured in the symbol mark that represents the tradition and vision of the company.
Using elegant and luxurious gold color and sophisticated and intellectual grey color,
the company identity combines calm, serious, and reliable images to generate trust for Somino and its products.
Process Color : C0 / M16 / Y70 / K0
RGB Color : R254 / G218 / B93
Process Color : C15 / M0 / Y0 / K50
RGB Color : R139 / G152 / B158
Basic identity image that represents Somino
Rather than simply stimulating the senses and filling the stomach with artificial food,
Going beyond providing the value of a meal, we week to elevate the value of a person’s life.
Fermentation is not a simple process of subtracting or adding something. Rather, it is a natural process of adding value to food through nature’s time, dedication, and waiting.
Somino washes fresh whole beans grown in Korea before fermenting them for at most 120 hours, which adds to their inherent flavor and nutritional value. In doing so, we deliver slow food with deep flavors made just for our customers.
Health is not expressed through our countenance of body shape. Rather, it is the result of our body organs working stably and seamlessly.
Somino products reduce burden put on the intestines by providing only the necessary nutrients in a safe manner, which fundamentally improves the insides of our body and achieves a healthy and comfortable state for our entire constitution.
Our lactobacillus fermentation products activate the lactobacillus in our intestines and strengthens the digestive tract. Through its food products, Somino encourages people to slowly express their inherent elegance and beauty from their insides, rather than packaging their appearances with artificial things while denying their true selves.
We are surrounded by foods that are only for the tongue and not the body itself. Shying away from food that stimulates the taste buds and fills the stomach,
Somino seeks to provide the precious value of healthy eating habits and unadorned slow food, for people who hope to build a better left not only for their body, but their entire lives.
Somino breaks away from artificial and fixed values, and works to realize and seek what is truly good for the self. We help people sustain a healthy and comfortable mind and body, which will in turn return the initiative in life back to the people. In sum, Somino suggests an active and in-depth attitude and direction for life.
Somino is always worried and changing for customers and employees.
Advisor Kim Do-yeon, the founder of Somino, used to be a regular housewife who enjoyed encouraging people with her warm heart and smiles. When her husband was found to have liver cirrhosis one day, however, she became a caretaker for him. Seeing her husband’s condition worsen despite four years spent in the hospital, Ms. Kim could not help but be drawn to natural healing methods and diet therapies.
She happened to meet a person who developed bean yogurt, which served as the predecessor to Somino’s soy yogurt products. The yogurt saved her husband, and inspired that event, she founded Somino to give back to the world by saving people like her husband. As she began researching and developing fermented foods and met various people, Ms. Kim learned that fermentation is a miracle created by microorganisms, and came to understand that health is derived not from medicinal or functional ingredients, but from the most fundamental nutrients. Since then, she has been making various food products by fermenting grains grown in Korea with lactobacillus. Ms. Kim hopes for a day when the antiques she has been collecting since before her marriage can provide a small respite for visitors through a healthy sense of beauty and spiritual enrichment.
The biggest role with which I am tasked is to add depth to the philosophy of my family’s business, in addition to systemizing practices related to Somino’s management strategy, branding, organization, and work process. The goal in this is to provide convenience to more customers and producing food with even higher quality. The first step in achieving this goal was to establish a system of visions. Through four months of self-reflection, study, and seeking advices, I was able to come to a conclusion about the reasons, objectives, and significance of Somino’s business. Only after then could I begin the branding process. By designing everything from our website to product packaging, I sought to visualize the philosophy and objectives of Somino. I also hired experts in each work process to reform the old system in which a small number of people engaged in multiple tasks. I also hired experienced fermentation masters as well as young and bright minds to harmonize the beauty of the old and the young.
I am still tasked with bringing more depth of fermentation culinary culture of Korea in Somino’s operation, as well as promoting Somino more widely in the market and providing more inspiration to customers who already know Somino. To achieve these goals, Somino continues to observe, listen, and study as it walks down its path.
She began Somino to save her family, and she now works to preserve the company’s initial goal of making food that can be consumed by everyone and protect everyone’s lives.
He works to engage in upright management practices to be respected by his employees, consumers, and competitors while contributing to the production of healthy future food for the world.
She works hard to create a beautiful food culture and help every Somino customer to lead a happy life through the company.
There is no border to good food made in a hygienic environment. We will work to bring Somino into the world.
From customer service to purchase, she works to make Somino a friendly place that produces the best food products.
With one mind, one heart, one word and bears one fruit, I present you a precious value.
We continue to work today so that our food and our philosophy will benefit our customers’ lives.
I will make healthy food by gathering healthy will.
I will do my duty faithfully and sincerely, as a man expands his way with his own efforts.
I hope that the people who eat my precious SOMINO will recover their health and bring happiness to each family.
I'll make SOMINO with the spirit that i make for my child
As we say always focus on the present, I'll focus on Somino and gain trust from the consumers.
The best design, provided where it is necessary.